Fast Interactive Shelf Testing
and Merchandising
Build & test planogram & promotional concepts at scale before the clock runs out
Test & share from Head Office to Shop Floor
Proven across
100’s of projects
1000’s of shelves
100,000+ deployments
“There’s always more good ideas than time to produce them, which means better options can often get lost under pressure. Complexity and friction between planning, communication and implementation workflows slows progress as concepts move from supplier to retailer ... and often back again. That friction ultimately affects margins, shoppers or both. We built Buzz 3D to remove that bottleneck.”
Solving Your Hidden 3-Silo Problem
Whether testing new merchandising concepts pre-rollout, or deploying them across hundreds of stores, organisations often face fragmentation between planning, communication and execution.
For suppliers and category teams, this typically appears between concept creation, shopper testing and analytics workflows.
For retailers, the same friction often exists between central planning, operational communication and shop-floor implementation.
The result is unnecessary delay, complexity and operational friction.
This limits how quickly organisations can explore, communicate and execute new merchandising and promotional concepts at scale.
Buzz 3D solves this 3-silo problem by bridging the gaps in your planogram-merchandising workflow where friction lives.
Whether supporting existing solutions, or bringing new capabilities to your teams, Buzz 3D turns merchandising concepts into device-friendly interactive retail experiences.
Quickly produce, explore, test, refine and deploy at scale either to shopper-research panels or the shop floor workforce.
The 3 Silos of Suppliers
Concept
Creation
Planograms
Promotions
Assortment
Pricing
Market
Testing
Interactive Shelves
Shopper Panels
Feedback
Behaviour
Behavioural
Analytics
Session Data
Metrics
Engagement
Insight
The 3 Silos of Retail
Central
Planning
Merchandising Intent
Promotional Vision
Rollout Decisions
Store Variants
Operational Communication
Regional Teams
Store Guidance
Visualisation
Tablet & Mobile
Store
Execution
Shelf Setup
POS Placement
Compliance
Consistency
Example: Our lightweight planogram module.
Click the arrows to see how quickly and easily an interactive shelf can be built from scratch …
Want to see how Buzz 3D could support your merchandising and retail operations?
FAQs
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You can download a CSV file summarising respondent interactions like clicks, views, dwell time, and basket selections. Alternatively for deeper integration, we provide an API for real time access to respondent data.
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The system has been used to deploy hundreds of studies and process tens of thousands of respondents within a stable production environment. The architecture is designed for repeatability, automation and consistent performance at scale.
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Yes. Buzz 3D functions at the shelf level, so you can produce as many shelves as you need in order to fulfil your study requirements. A/B testing, assortment optimisation or pricing experiments are fully supported.
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Traditional tools often function within separate planogram, survey or merchandising silos.
Planogram tools typically aren’t designed for shopper testing, while survey platforms aren’t designed for interactive planogram delivery.
This creates workflow gaps requiring extensive manual effort.
Buzz 3D unifies interactive planogram creation, merchandising, shopper testing and behavioural data capture within a single mobile-friendly web-based architecture.
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Yes. The platform supports international deployments, multi-language surveys and structured data export. Interactive shelves can be embedded globally without requiring respondents to download software or install applications.
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No, Buzz 3D operates entirely through your browser and survey platform. Respondents interact with shelves without downloading any app or plugin. It’s fast, lightweight and bandwidth-friendly
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No, you can purchase as little or as much as you need for each project. Higher volumes receive additional discounts.
We’ll keep your product library and planogram history safe until the next time you’d like to log in.
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Buzz 3D enables category managers and retail planning teams to validate planograms, pricing and assortment decisions using interactive 3D shelves, capturing real shopper behaviour before changes go live in-store. This gives teams a clearer view of likely performance before committing valuable shelf space.
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Buzz 3D converts structured product data into live, survey-ready interactive shelves in under 10 minutes. Once your product data is uploaded, shelves can be assembled, edited and published immediately. There is no manual 3D modelling process and no complex deployment stage.
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An Interactive Survey Shelf behaves like a real shopping environment — respondents can click, browse, add to cart, explore variants and shop naturally. All interactions are captured in real time and made available for analysis.
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No. Buzz 3D is designed as a production system, not a 3D design tool. Shelves are assembled automatically from structured product data. The built-in dashboard allows users to import data, adjust layouts and publish shelves without specialist modelling expertise.
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Existing product datasets, spreadsheets and structured planogram data can be imported directly into Buzz 3D’s web-based platform. The platform auto-assembles shelves based on your inputs, significantly reducing setup time and eliminating manual rebuilds.
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Standard product images and structured data can be uploaded directly through the dashboard or via bulk import. No specialist 3D rendering is required. Existing retailer or supplier assets can typically be used as-is, allowing shelves to be generated quickly and consistently.
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Interactive shelves are delivered via embeddable URLs compatible with leading survey and shopper research platforms. Behavioural data is captured in real time and can be returned to your survey workflow for more focused questioning of shopper actions during the session.
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No data? No problem. Simply use our drag & drop browser-based planogram editor to build interactive planograms from scratch without requiring specialist software or 3D modelling skills.
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Buzz 3D is fully capable of operating standalone, providing cost-effective, browser-based interactive planogram creation, merchandising, shopper testing and behavioural data capture without requiring expensive legacy planogram software, specialist 3D modelling tools or app installation.
However, its agile, efficient design also allows it to work alongside existing enterprise solutions, helping teams explore and validate more planogram and merchandising concepts before committing heavier systems and operational resources.