The Buzz 3D Innovation-Testing Ecosystem
Connecting …
Planogram Creation
Interactive Shelf Testing
and
Shopper Insights
… through one unified workflow
The Innovation Testing Ecosystem
The Innovation Testing ecosystem brings together planogram creation, interactive shelf testing and shopper insights into a single connected workflow. Traditionally these disciplines operate independently, creating delays, specialist hand-offs and additional effort that naturally limit the number of concepts organisations can evaluate before rollout.
The 3 Silos of Retail Innovation
Silo 1:
Planogram Creation
Traditional Workflow
Expert team members use Enterprise planogram platforms such as Blue Yonder (JDA) or NIQ Spaceman to build shelf displays.
Handoff to Shelf-Testing:
Planograms must be converted into realistic, testable shopper experiences through additional specialist work.
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Buzz 3D Workflow
Quickly import or assemble interactive planograms from scratch into interactive, shopper-ready shelves - intuitive to use, no training required.
Buzz 3D handoff to Shelf-Testing:
URL - automatically generated. Includes findability and shopping.
Silo 2:
Interactive Shelf Testing
Traditional Workflow
Survey specialists incorporate planograms prepared in Silo 1 & build shopper studies, questionnaires, recruit respondents and deploy online.
Handoff to Shopper Insights:
Collected data is cleaned, curated, compiled and made available to insights teams for deep analytics.
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Buzz 3D Workflow
Survey specialists incorporate shelf URL into simpler surveys designed for general commercial assessment, not deep-dive analytics.
Buzz 3D handoff to Shopper insights:
API or Data-Download.
Live executive summary available.
Silo 3:
Shopper Insights
Traditional Workflow
Research analysts interpret behavioural data to identify the strongest merchandising, pricing and assortment concepts before rollout.
This is a time-intensive, complex process often involving several specialists and psychologists to obtain appropriate insights.
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Buzz 3D Workflow
Automatic executive summary information is generated live. Data can be downloaded for high-level analysis, determining if the concept warrants conventional deeper testing.
Buzz 3D handoff to traditional workflow where necessary:
Data outputs & API available.
Enterprise Integration: Built to Complement Your Stack
Buzz 3D operates strictly as an upstream rapid pre-screening layer to expand your overall innovation throughput. It is engineered to optimize, not replace, your existing investments in downstream enterprise validation systems and custom market research panels.Upstream Pre-Screening: Buzz 3D Innovation Testing PlatformDownstream Validation & Analytics: Blue Yonder | NIQ Spaceman | dunnhumby | InContext Solutions | Ipsos Simstore
FAQs
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Innovation Testing platforms enable category teams to rapidly create, refine and pre-screen merchandising, pricing, assortment and promotional concepts before committing resources to deeper shopper validation.
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No. Buzz 3D operates upstream of traditional shopper research, enabling organisations to identify the strongest concepts before progressing to deeper enterprise validation.
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Yes. Buzz 3D generates interactive shelf experiences that can be embedded into existing survey platforms and research workflows, allowing organisations to continue using their preferred research tools and panel providers.
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Yes. Buzz 3D can build interactive shelves from existing planogram and product data, dramatically reducing the time needed to prepare concepts for shopper evaluation.
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Buzz 3D records detailed shopper interactions including product selection, findability, navigation, dwell time and purchase behaviour, providing behavioural data for downstream analysis.
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No. Buzz 3D is a software platform. Organisations can use their own respondents or work with their preferred research agencies and panel providers.
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Yes. The platform supports rapid testing of merchandising, pricing, promotional and assortment concepts, enabling many more alternatives to be evaluated before rollout.
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Buzz 3D complements existing category management and shopper research ecosystems by operating as an upstream pre-screening layer alongside platforms such as Blue Yonder, NIQ, dunnhumby, InContext Solutions and Ipsos Simstore.