Smarter research insights for planograms & 3D Packs
Test with Precision
Simulate store layouts and packaging in 3D to uncover how consumers interact with products.
Streamline Workflows
Integrate 3D visualisation seamlessly into surveys, saving time while improving data quality.
Enhance Collaboration
Foster innovation with shared virtual environments for experimentation and stakeholder engagement.
See how easy it is to create an interactive 3D planogram
With Buzz 3D, you can test planograms, packaging, and promotions in a fully interactive environment that closely mirrors in-store behavior. Respondents browse, zoom, and shop naturally, while every click and hover provides actionable data to guide merchandising decisions.
Sharper packaging
research intelligence
Sharpen Insights
Deliver the same efficacy and richness of ‘in-person’ qualitative testing through virtual engagement.
Enlarge Respondent Pools
Access large numbers of respondents to enhance the breadth and depth of your intelligence gathering.
Convey Authentically
Innovative 3D packaging testing technology authentically conveys every aspect of new packaging design and labelling, enabling rapid engagement and real-time feedback from respondents.
See how Buzz 3D Pack Testing makes virtual interviews easier than ever
With Buzz 3D, you can present realistic, interactive packaging to respondents in live virtual interviews, capturing authentic reactions and behaviors. Our streamlined setup means you spend less time managing logistics and more time uncovering insights that drive confident packaging decisions.
Let’s work together
From uncovering deeper consumer insights to refining your packaging designs and creating authentic brand experiences, we’re here to help you achieve your goals.
Click below to connect with our team and explore how we can work together.
FAQs
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Unlike static shelf images, interactive planograms can be zoomed, panned, and even shopped from. Participants click individual products to pick them up and add them to a virtual basket — just like real shopping.
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Absolutely – we collaborate with many agencies and work alongside them to provide the 3D shelf component whilst they handle the source data, online survey, respondent panel and back end analysis. Just ask them to get in touch and mention your name! 😊
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Yes - it’s easy to add a Buzz 3D interactive shelf to your survey by just using the referrer URL we supply to you. Your respondent’s unique ID would be embedded in the link at the appropriate place. This is something most surveys make straightforward to do, and the user experience will be both seamless and tagged with their ID for data retrieval.
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Heavens forfend 😲! Absolutely not. Everything is browser-based with no installs, and works on any mobile, tablet, laptop or desktop device. In fact, you can check it out yourself here for free.
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Traditional tools focus on building visual planograms. Buzz 3D goes beyond that by creating interactive, photorealistic shelves participants can shop in their browser. It’s designed for live testing and behavioural insight collection, with shopper actions typically aligning 92% with real in-store behaviour.
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Subscription customers see shelves live within minutes after uploading their data sheet. Ad hoc customers typically receive fully built planograms within one business day.
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Yes, we operate on a planogram by planogram basis and provide individual links for each one. Whether they’re all a part of the same study, or spread across several, makes no difference – you’re in full control of which shelf you link your survey to. We just build ‘em! 😊
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Just use the contact form to let us know what you need, and we’ll be in touch.
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Ad hoc clients receive a CSV file compatible with Excel, summarising interactions like clicks, views, dwell time, and basket selections. Subscription customers have real-time access to our file repository for raw respondent data the moment it comes in, enabling them to branch their survey accordingly.
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Buzz 3D consistently shows around 92% alignment with real-world shopping patterns across hundreds of studies. Our platform has been used to help determine best-in-class shelf layouts for many of the world’s largest FMCG brands.
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Yes. Beyond just the survey, we will work with subscription customers to integrate our automated pipeline into any back-end infrastructure. In the lightest form, this is a file dropbox which you can drop data into and receive respondent results from, or more sophisticated solutions can be produced as required (Cost £TBD) to fit Buzz 3D more seamlessly into your existing workflow software stack.
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Anything you’d find on a shelf. As long as you have product images plus data for dimensions and descriptions, we’ll give you an easy template to fill out and return. Subscription clients can also use our automated repository for a high speed turnaround time of just a few minutes.
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Yes - subscription customers can read respondent data immediately after checkout, allowing your survey to react dynamically to their choices.
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Of course. Our ad hoc starter package lets you run up to five shelves, each up to 11 metres (36 feet) in length. Just get in touch and let us know your requirements to get started. 😃
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Shelf testing focuses on the position and arrangement of products on shelf (the planogram) and their relative performance versus competitors. It typically involves one or more layouts tested independently via online surveys with real shoppers.
Pack testing, on the other hand, is a 3D simulation of a single package, built from a lithographic flat that’s digitally assembled to replicate the real-world product. It’s especially popular with our pharmaceutical clients as a way to conduct one-on-one interviews to see how easily consumers can identify key artwork elements and specialised information, such as pull-out flaps or multi-language inserts.
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Yes, there’s no limit to how many times you can circle the same respondent through the system - we capture each session and timestamp it accordingly for your analysis.