Human Factors Studies for
Pharmaceutical Packaging

Powered by Interactive Virtual Pharmaceutical Pack Testing

Accelerate Your Time To Market

Buzz 3D's production-proven technology has supported more than 100 pharmaceutical packaging studies, generating data accepted by the FDA as part of regulatory submissions since 2021. Now available outside the USA.

No more physical mock-ups. Ever.

Buzz 3D transforms production-ready pharmaceutical packaging artwork into realistic interactive virtual packs for moderator-led Human Factors, Patient Usability, Label Comprehension and Packaging Evaluation studies, eliminating the need for physical mock-ups and reducing the overhead of in-person interviews.

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How Buzz 3D Accelerates Pharmaceutical Packaging Development

This video illustrates the Buzz 3D workflow in preparing interactive packaging for your interviewers to use.

Production-Proven Human Factors Virtual Solution Since 2021

Buzz 3D was first adopted during the COVID-19 pandemic when remote interviews for medical packaging trials became essential.

Post-Covid, Buzz 3D continued to be used on an ongoing basis due to the numerous benefits of the virtual workflow in avoiding physical prototypes and extended logistics for widespread audience testing.

Today, the platform has been used in more than 100 studies, with insights derived from these qualitative interviews accepted by the FDA as part of regulatory submissions.

Contact one of our specialists to see how we can help.

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What to expect

Here’s how a typical Human Factors study using Buzz 3D works …

You:

  • Provide production-ready PDF / Adobe Illustrator (.AI) artwork and study questionnaire

We:

  • Assemble an accurate digital twin of the carton

  • Activate interactive pack features (lift-up flaps, pullouts, etc)

  • Deploy a secure moderator-controlled 3D viewing environment

Your Moderator:

  • Interviews respondents via Zoom/Microsoft Teams

  • Shares screens to show interactive packs

Respondents:

  • Speaks with and sees your interviewer throughout the session

  • Zooms, pans & inspects, every side of the pack

  • Opens interactive panels to see extended information

  • Reviews Patient Information Leaflets (PIL) or Instructions For Use (IFUs), where applicable

  • Compares multiple packs where relevant

  • Displays questionnaire panel as onscreen reminder

To maintain data protection

  • Isolates all participant responses within your existing secure research workflow

  • Eliminates software installation by respondents

FAQs

  • Interactive Virtual Pharmaceutical Pack Testing is the process of replacing physical pharmaceutical packaging mock-ups with secure, interactive virtual packs during moderated Human Factors, Label Comprehension and Packaging Evaluation studies.

    Buzz 3D transforms approved pharmaceutical packaging artwork into realistic digital study assets that participants can inspect, rotate and manipulate while following existing research protocols.

  • Interactive Virtual Pharmaceutical Pack Testing begins with approved pharmaceutical packaging artwork. Buzz 3D converts the artwork into interactive virtual pharmaceutical packs that are made available to the study moderator.

    During moderated Human Factors interviews, the interviewer shares the virtual pack using Zoom, Microsoft Teams or another conferencing platform, allowing respondents to inspect and interact with the packaging while maintaining familiar research protocols.

  • Interactive Virtual Pharmaceutical Pack Testing removes the delays, cost and logistical complexity associated with manufacturing, shipping and managing physical pharmaceutical mock-ups.

    Interactive virtual pharmaceutical packs can typically be prepared in as little as one working day, updated rapidly when artwork changes and reused across future studies, reducing both preparation time and lifecycle costs.

  • Yes. Buzz 3D's Interactive Virtual Pharmaceutical Pack Testing platform has supported Human Factors studies since 2021.

    The platform enables pharmaceutical research teams to conduct moderated Human Factors studies using interactive virtual pharmaceutical packs while preserving established research methodologies.

  • Yes. Interactive Virtual Pharmaceutical Pack Testing is well suited to Label Comprehension studies because respondents can inspect, rotate and closely examine realistic interactive virtual pharmaceutical packs during moderated interviews without requiring physical prototypes.

  • Yes. Interactive Virtual Pharmaceutical Pack Testing enables Packaging Evaluation studies using realistic interactive virtual pharmaceutical packs created directly from approved pharmaceutical packaging artwork, eliminating the need to manufacture physical pharmaceutical mock-ups during the early stages of research.

  • No. Buzz 3D's Interactive Virtual Pharmaceutical Pack Testing platform does not retain respondent data.

    Study analysis remains entirely within your existing Human Factors, Label Comprehension or Packaging Evaluation workflow using your preferred research and analytical methods.

  • For Interactive Virtual Pharmaceutical Pack Testing, in most cases approved pharmaceutical packaging artwork is sufficient, supplied as a production-ready PDF or Adobe Illustrator (.AI) file containing the structural die-lines (cut and crease lines) required to enable accurate virtual assembly, together with a clean artwork version to replace it once assembly is complete.

    Buzz 3D transforms the supplied artwork into realistic interactive virtual pharmaceutical packs, typically in as little as 1-2 working days, ready for moderated Human Factors, Label Comprehension and Packaging Evaluation studies.

  • Yes. Buzz 3D's Interactive Virtual Pharmaceutical Pack Testing platform has supported more than 100 pharmaceutical packaging studies since 2021, generating study data accepted by the FDA as part of regulatory submissions.

    The platform has been used extensively within production Human Factors research workflows.

  • Most Interactive Virtual Pharmaceutical Pack Testing studies can begin shortly after approved pharmaceutical packaging artwork is supplied. Interactive virtual pharmaceutical packs can typically be created in as little as one working day, eliminating the manufacturing and shipping delays associated with physical pharmaceutical mock-ups.

  • Yes. Interactive Virtual Pharmaceutical Pack Testing uses digital study assets that can be updated rapidly and economically whenever pharmaceutical packaging artwork changes.

    Unlike physical pharmaceutical mock-ups, revised artwork can often be incorporated without rebuilding or redistributing replacement prototypes, allowing research programmes to continue with minimal disruption.

  • Yes. Buzz 3D's Interactive Virtual Pharmaceutical Pack Testing platform is optimised for the entire study lifecycle.

    As pharmaceutical packaging evolves through successive rounds of development, previously created digital study assets are reused wherever possible, reducing preparation time, lowering lifecycle costs and providing an established foundation for future pharmaceutical studies.

  • No. Interactive Virtual Pharmaceutical Pack Testing is managed by the study interviewer. The interviewer launches the Buzz 3D application before the moderated session begins and shares it using Zoom, Microsoft Teams or another conferencing platform, allowing respondents to participate without installing specialist software.

  • No. Interactive Virtual Pharmaceutical Pack Testing complements established Human Factors methodologies rather than replacing them.

    Pharmaceutical research teams continue using familiar moderated interview protocols while replacing physical pharmaceutical packaging with interactive virtual pharmaceutical packs.

  • Buzz 3D creates highly realistic interactive virtual pharmaceutical packs directly from approved pharmaceutical packaging artwork. Respondents can inspect, rotate and manipulate the packaging during moderated studies, providing an experience designed to closely mirror interaction with physical pharmaceutical packaging while removing the logistical overhead of manufacturing physical mock-ups.

  • Interactive virtual pharmaceutical packs allow respondents to inspect, rotate and manipulate packaging naturally during moderated Human Factors, Label Comprehension and Packaging Evaluation studies.

    Unlike static images or PDFs, Interactive Virtual Pharmaceutical Pack Testing more closely reflects how patients and healthcare professionals interact with physical pharmaceutical packaging, providing a richer and more realistic evaluation experience while retaining the speed and flexibility of a digital workflow.

  • No. Buzz 3D takes care of the 3D modelling.

    In most cases, Interactive Virtual Pharmaceutical Pack Testing begins with the same approved pharmaceutical packaging artwork already prepared for manufacture.

    Buzz 3D transforms production-ready PDF or Adobe Illustrator (.AI) structural dielines into realistic interactive virtual pharmaceutical packs, eliminating the need to commission separate 3D modelling before moderated Human Factors, Label Comprehension or Packaging Evaluation studies.