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Survey Integration

Your shelf, your survey -
Quickly deployed, accurately measured

Interactive
Shelves
in Minutes

Embed
in Your
Survey

Real-Time
Respondent
Data

The Problem

Traditional survey platforms are designed to capture answers, not simulate real-world experiences like shelf interaction. While it’s possible to show shelves using a static image from a paint package or planogram builder, these require respondents to imagine their actions rather than perform them. That extra mental load is introduced by the survey itself, not by the shopping task — creating noise in the data. As a result, it becomes difficult to connect stimulus to actual shopper behaviour, reducing both the accuracy of insights and the confidence placed in the results.

The Solution

As mentioned in our roundup of Top Planogram Software, Buzz 3D is unique in bringing surveys to life with embeddable 3D shelf environments that slot seamlessly into any major survey platform. Instead of relying on static images, respondents can interact with shelves as they would in a real store, creating a far more authentic context. Zooming in close, panning around or across, picking up products, even adding or modifying their shopping cart, all captured into data in real time.

This natural shopper behaviour gives you a richer picture of how people think and act. And with our real-time data feed, surveys can become dynamically reactive — branching instantly based on each respondent’s actual choices.

Core Benefits

  • Embed realistic shelf visuals into surveys

  • React to shopper behaviour with branched logic

  • Collect time-stamped, action-based metrics

  • Improve respondent engagement and realism

  • Compatible with Qualtrics, Alchemer, and more

  • Scale from pilot studies to global deployments

  • Turn survey answers into behaviour-informed insights

Use Cases

  • Add shelf interaction to concept tests

  • Branch surveys dynamically based on real product choices

  • Measure product-selection behaviour before or after questioning

  • Embed realistic shopping stimuli into large-scale surveys

Conclusion

Buzz 3D turns standard surveys into behaviour-enriched research by embedding real shopping interactions directly into your questionnaire. Fast to deploy, cost-effective, and platform-agnostic, it removes the limitations of static imagery and links stimulus to actual shopper action. Stronger engagement, richer data, and higher confidence in your insights — all within the survey tools you already use.

Try our free demo below — just mousewheel / pinch to zoom, drag to pan your view, tap a product to select, or the cart button to see what you’ve added, then go through checkout to see your metrics.

Talk About Integrating?

Let’s discuss integrating interactive shelves into your surveys and uncovering deeper shopper insights together.

FAQs

  • Survey integration with Buzz 3D means embedding interactive 3D shelves directly into your survey flow. Instead of showing respondents static images, you can capture real shopping behaviour — product picks, zooms, dwell time, and basket adds — within the survey tool you already use. This bridges the gap between questioning and action, giving you behaviour-enriched insights without changing your survey platform.

  • By embedding interactive shelves directly into surveys, you make it easier for respondents to act naturally. Instead of imagining they’re shopping from a static image, you measure real shopping behaviour — not pretend. This reduces guesswork, strengthens data accuracy, and uncovers insights that traditional question-based methods can’t. The result is more reliable findings, stronger predictive power, and higher confidence in your research decisions.

  • Embedding a Buzz 3D shelf is fast and straightforward. Once your shelf is built, integration is as simple as pasting a link into your survey platform — just like embedding a video. This means you can go from setup to live respondent testing in minutes, without disrupting your existing survey workflow.

  • Every respondent action is tracked and time-stamped. This includes product picks, zoom and pan movements, dwell time, cart interactions, and checkout behaviour.

    The data can be delivered as full session-level records, ready to feed into your existing survey analytics.

    With subscription packages, you can also access a live, secure data feed to power real-time survey branching and richer behavioural insights.

  • Our system supports shelves of up to 6 metres (apprx 36 feet) in length as standard. This is more than enough for most shelf sets, with multiple display units available, allowing you to test anything from a single bay to a full aisle. For unique projects with longer aisles, please get in touch to see how we can support extended shelf lengths.

  • Yes. Survey Integration can be deployed in multiple languages and currencies, making it easy to run studies across different regions or shopper groups.

    Currently supported languages include Chinese, Dutch, English, French, German, Italian, Japanese, Portuguese, and Spanish.

    For pricing, we support the main international currency symbols: £ (GBP), $ (US and Brazilian Dollar), € (Euro), ¥ (Chinese Yuan / Japanese Yen).

    Product data is displayed exactly as provided — including pack descriptions, shelf labels, and pricing — ensuring authenticity in each market.

    This flexibility allows you to compare shopper behaviour across countries or test region-specific layouts and pricing strategies without rebuilding the shelf from scratch.

  • Yes. Respondents can be tasked with locating a specific product on the shelf, allowing you to measure how quickly and easily it is found. This provides valuable insight into packaging visibility, placement effectiveness, and the impact of competitive clutter. Results can be analysed by time taken, clicks made, and whether the correct product was selected.

  • Yes. Our survey integration technique provides a fully interactive shelf where respondents can:

    • Zoom in or out

    • Pan around the display

    • View realistic price tags

    • Select products

    • Add or remove items from their basket

    Every interaction is tracked, from basket changes to dwell time, ensuring Buzz 3D captures natural shopper behaviour with exceptional accuracy.

    This rich behavioural data ensures your survey remains as faithful as possible to real-world retail shopping.

  • Yes. Our survey integration supports realistic price tags that display list price, sale price, and detailed product descriptions. This ensures respondents see the same pricing cues they would in-store, allowing you to test how pricing strategies, promotions, and product information impact shopper choices.

  • Yes. Respondents can interact with products in a natural way, picking them up from the shelf, zooming in on pack details, and placing them into a virtual basket. Each action is captured as structured behavioural data, which can be linked directly into your survey workflow. This enables advanced branching logic based on in-the-moment shopping behaviour — for example, asking follow-up questions only to respondents who purchased a target product, or routing non-purchasers to alternative attitudinal questions.

  • Because Buzz 3D’s shelf research technology is lightweight and web-based, we can support hundreds of respondents in a single study without performance issues.

    For most clients, a sample size of around 100–150 respondents per planogram provides enough data for reliable results while allowing for outliers.

    Larger studies are also supported when projects demand additional statistical confidence.

    When integrated with surveys, each respondent’s interaction data is fed back in real time, ensuring seamless linkage between large-scale behavioural data and attitudinal feedback.

  • Yes. Respondent revisits are included in the initial cost of our shelf research, and participants can be sent back to the same shelf as many times as needed within a session.

    Every revisit is timestamped and logged, building a complete behavioural timeline that tracks how choices evolve over time.

    When integrated with your survey, this timeline is delivered as a single, easy-to-analyse dataset, making it simple to compare first impressions with final decisions and link those shifts directly to attitudinal responses.

  • Yes. Buzz 3D’s technology has been trusted by some of the world’s largest brands and consistently correlates with their historical sales data.

    Independent academic studies (using earlier, less advanced shelf simulation tools) demonstrated a 92% alignment between virtual shelf testing and in-store shopper behaviour — findings that remain highly relevant today.

    Buzz 3D builds on this foundation with an advanced, automated platform that produces shelves faster, more cost-effectively, and with less human intervention than any other solution.

    When integrated with surveys, this real-world alignment is enhanced by combining behavioural evidence with attitudinal responses, giving you a uniquely powerful dataset for decision-making.

  • Yes. For ad hoc clients purchasing our minimum 5-shelf package, we provide ready-to-use generic templates that make integration simple.

    Subscription clients who purchase larger volume packages receive additional benefits, including automated template population from existing planogram back-end systems and access to our live, secure drop folder where individual respondent data records are posted in real time.

    This live feed links directly with your survey platform, enabling branching logic as respondents select target products and allowing you to dynamically adapt their journey while capturing richer insights.