Top 9 Best Planogram Software (Solutions and Platforms) for 2025 - including 1 Unique Tool for Survey Integration
Introduction
Planograms have been a staple of retail for decades, guiding how products are arranged on shelves to maximise sales and improve shopper experience. What began as static diagrams has evolved into advanced digital tools powered by analytics, AI, and even (as pioneered by Buzz 3D), fully interactive 3D shelves with back-end data collection and seamless survey-integration (Buzz 3D is actually the only solution specifically designed to plug into your surveys).
With so many options available, it can be difficult to know which solution is right for your business. To help (yes, really), we’ve rounded up nine of the best planogram software platforms for 2025. Each brings its own strengths, from enterprise-scale analytics to lightweight design tools, and from image recognition to cross-platform survey integration.
(Note: pricing frequently changes, so we recommend checking each vendor’s website directly for current details.)
1. RELEX
Unique Features: Planogram Software with Enterprise-grade category management, advanced analytics, and planogram visualisation tools.
Best For: Large retailers and consumer goods companies with complex merchandising needs.
Summary: RELEX Solutions offers a powerful suite for category management and space optimisation. Its planogramming capabilities are tightly integrated with forecasting and replenishment, helping teams make data-driven decisions across the supply chain. RELEX is particularly suited to businesses managing vast assortments and large store networks, where efficiency and accuracy are critical.
2. One Door
Unique Features: Visual merchandising execution, AI-powered photo compliance, digital store model.
Best For: Retailers focused on ensuring in-store execution matches central plans.
Summary: One Door streamlines the execution of visual merchandising and planograms by digitising store models and providing AI-based photo recognition for compliance. Store teams can see what “good” looks like, upload photos of displays, and receive feedback in real time. This makes One Door especially valuable for retailers who want to close the gap between planogram design and in-store reality.
3. Buzz 3D (Unique Tool for Survey Integration)
Unique Features: The only survey-integrated 3D planogram solution, ecommerce-ready shelves, shopper testing aligned with real-world baskets.
Best For: Market research agencies, retailers, and brands looking to capture consumer behaviour insights and bridge online/offline retail.
Summary: Buzz 3D is unique in offering fully interactive 3D planograms that can be seamlessly plugged into any online survey. These planograms allow respondents to shop and browse naturally, supporting zoom-ins, pans, product selection, shopping cart and back-end data collection. The platform renders these shelves automatically from raw data to interactive link in minutes, making it highly scalable. This realism, combined with the ability for real-time data feeds (to allow surveys to branch according to shopper behaviour during the session) increases the value of data collected and accelerates research workflows at scale. For teams seeking a next-generation approach that connects research, retail, and ecommerce, Buzz 3D offers a distinctive solution.
4. SmartDraw
Unique Features: Easy drag-and-drop design, extensive template library, broad diagramming capabilities.
Best For: Small to medium-sized teams looking for a lightweight, user-friendly option.
Summary: SmartDraw is a general-purpose diagramming tool that has been adopted by many retailers for basic planogramming. Its strength lies in simplicity: with drag-and-drop templates and an intuitive interface, teams can quickly create layouts without heavy training. While it lacks advanced analytics, it’s a flexible and accessible way to produce visual shelf plans.
5. DotActiv
Unique Features: Category management, planogram automation, assortment optimisation.
Best For: Retailers and suppliers managing multiple categories and needing deeper analytics.
Summary: DotActiv offers a robust space planning platform that combines planogram design with category analytics and assortment optimisation. Its automation features help reduce the manual workload of creating and updating planograms, while its reporting tools provide insight into product performance. DotActiv is well-suited for medium to large businesses seeking efficiency and scalability.
6. Planorama (Trax Retail)
Unique Features: Image recognition, shelf compliance monitoring, real-time retail execution.
Best For: Retailers prioritising shelf compliance and in-store execution accuracy.
Summary: Planorama was acquired by Trax in 2019 and now forms part of Trax’s computer vision and retail execution ecosystem. Its focus is on capturing real-world shelf data via photo recognition, enabling teams to monitor compliance and availability at scale. While not a planogram design tool, Planorama is highly valuable for teams that need to ensure shelves match the intended layouts and products are always available.
7. EZPOG
Unique Features: Simple user interface, template-based design, lightweight setup.
Best For: Smaller teams or businesses with straightforward planogram needs.
Summary: EZPOG offers an accessible entry point to planogramming with a clean interface and template-driven design process. While it doesn’t have the breadth of enterprise analytics, it covers the essentials for effective shelf planning. For smaller teams, EZPOG provides a cost-effective and straightforward solution to keep merchandising organised.
8. GoPlanogram
Unique Features: Drag-and-drop interface, 2D/3D visualisation, auto-generated planograms.
Best For: Retailers of all sizes who want a visual, feature-rich planogram tool.
Summary: GoPlanogram allows teams to design shelves in both 2D and 3D, making it easy to visualise layouts from multiple perspectives. Its automation features can generate planograms based on predefined templates, saving time on repetitive tasks. For teams who value intuitive design tools and visualisation, GoPlanogram provides a flexible and practical option.
9. Scorpion Planogram
Unique Features: User-friendly design tools, 2D/3D planograms, fixture templates.
Best For: Independent retailers and small teams seeking a simple planogram solution.
Summary: Scorpion Planogram focuses on ease of use, offering basic yet effective features such as drag-and-drop design, 2D/3D planograms, and pre-built fixture templates. It’s a good fit for independent retailers or small chains that want to improve shelf presentation without investing in a more complex enterprise tool.
Unbiased Conclusion ⚖️
Planogram software has evolved to meet a wide range of needs, from enterprise-scale category management to lightweight design tools, to superior respondent experiences for online surveys. Each of the platforms here offers different strengths — whether you’re focused on compliance, analytics, or execution. As in all cases, it’s a matter of defining your needs first, and then finding the best solution to match them. The good news is that the state of the industry today pretty much guarantees that those needs can be met.
Understandably Biased Conclusion 😉
Although modesty forbade us listing these titles alphabetically, Buzz 3D does add something new to the mix which you may find interesting. Most planogram tools are designed for back-office planning or compliance; Buzz 3D goes further by putting a shoppable, fully interactive shelf directly into the hands of real shoppers.
That matters, because the results consistently align with in-store baskets — something traditional planogram software can’t deliver. Add to this the ability to plug seamlessly into surveys, adapt questions dynamically to shopper behaviour, and generate shelves from raw data in just minutes, and the case becomes even clearer.
For research agencies, it means faster workflows and richer insights. For retailers, it means bridging research and ecommerce with a single technology. For both, it means predictive accuracy at scale.
Buzz 3D isn’t just another planogram tool — it’s a next-generation approach that combines speed, realism, and shopper engagement in ways no other solution can match.
Want to see Buzz 3D in action? Try our interactive free demo, or contact us to discuss your particular needs.
Summary Table
| Software | Survey Integration | Back-End Data Collection | Virtual Shopping Cart | Planogram Automation | Category Management Tools | Enterprise Scalability | Core Strengths |
|---|---|---|---|---|---|---|---|
| RELEX | ✗ | ✗ | ✗ | ✅ | ✅ | ✅ | Enterprise retail & category optimisation |
| One Door | ✗ | ✗ | ✗ | ✗ | ✗ | ✅ | Store execution, merchandising compliance |
| Buzz 3D | ✅ | ✅ | ✅ | ✅ | ✗ | ✅ | Interactive 3D shelves, research-ready, fast auto-build |
| SmartDraw | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | Easy static diagrams, non-retail specific |
| DotActiv | ✗ | ✗ | ✗ | ✅ | ✅ | ✗ | Category management & analytics |
| Planorama | ✗ | ✗ | ✗ | ✅ | ✅ | ✅ | Image recognition + AI planogramming |
| EZPOG | ✗ | ✗ | ✗ | ✅ | ✗ | ✗ | Lightweight online planogramming |
| GoPlanogram | ✗ | ✗ | ✗ | ✅ | ✗ | ✗ | Affordable web-based planograms |
| Scorpion Planogram | ✗ | ✗ | ✗ | ✗ | ✗ | ✗ | Simple, entry-level shelf planning |
FAQs
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Planogram software with survey integration allows researchers to not only build planograms, but also embed them as fully interactive shelf layouts directly into online surveys or web pages.
Respondents can zoom in and out, pan across the shelf, select products, and add or remove items from a virtual basket — all within a browser.
Every interaction is recorded in real time, providing insights teams with behavioural data that helps determine the effectiveness of proposed shelf designs.
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Buzz 3D planograms are purpose-built for seamless web embedding and work on any device. Once the planogram is assembled (which is blisteringly fast at just a few minutes per shelf), we provide a unique web link to our planogram-viewer page that can be inserted into leading survey platforms like Qualtrics, SurveyMonkey, Confirmit, and Alchemer — just like embedding or referring to any web page.
The link supports multiple control variables, including an anonymous respondent ID, which is stamped into the data. Respondent behaviour — including product interactions, selections, and basket builds — is tracked in real time by the viewer and saved to our back-end database when the respondent completes their virtual checkout and returns to your survey.
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Traditional planogram surveys typically rely on static shelf images — sometimes clickable, but rarely engaging. If the full shelf is shown, products are often too small to identify. If a close-up is used, respondents lose the context of the wider shelf, making it hard to judge product visibility or position.
There’s usually no ability to zoom, pan, or build a virtual basket. And if a survey does support that level of interactivity, it’s often the result of extensive custom coding — not something that’s easily repeatable across studies.
Buzz 3D was purpose-built to solve these problems. It allows you to embed fully interactive shelf layouts within surveys, enabling respondents to shop naturally in a browser-based environment. Human real-time behaviour is captured and returned as data — providing more authentic insights. The entire Buzz 3D planogram workflow is geared for speed and scale, enabling larger, faster, and more accurate studies than ever before.
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As of September 2025, Buzz 3D is the only commercially available planogram tool purpose-built for survey integration.
While other platforms focus on visualisation or field auditing, Buzz 3D uniquely combines planogram design, shopper simulation, and survey capture into one seamless solution.
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Yes. Buzz 3D supports dynamic shelf assignments within the same study — allowing you to show different planograms to different respondents, all running in parallel at scale. You control which shelf each respondent sees and can segment the data accordingly on the back end.
By combining Buzz 3D with your survey tool’s branching logic, you can automatically funnel respondents based on region, previous answers, shopper type, or any other criteria. You can even send the same respondent through multiple planograms in one session, making it ideal for A/B testing, split tests, or conjoint-style shelf evaluations.
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Academic studies have shown that online shelf simulations can achieve up to 92% alignment with real-world shopper behaviour, making them a highly reliable method for testing planograms digitally.
Buzz 3D was built to follow those same principles — capturing realistic shopper actions such as product selection, dwell time, and basket building.
Our clients consistently report that Buzz 3D delivers insights closely aligned with in-store performance and historical norms gathered over time, providing confidence in data accuracy. This makes it a robust predictor of real-world outcomes.
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Buzz 3D is used by market research agencies and brand teams in FMCG, retail, and consumer health — particularly when shelf layout, packaging, or assortment changes need to be tested quickly at scale.
Buzz 3D has been recognised across multiple platforms for innovation in 3D planogram testing and survey integration.
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