Buzz 3D featured in Retail Technology Review: Solving Shelf-Testing’s “3 Silo Problem”

Introduction

We’re proud to share that Buzz 3D has been featured in Retail Technology Review — recognising how our technology is solving one of retail research’s longest-standing challenges: the “3 Silo Problem” of shelf testing.

For decades, planogram creation, survey testing, and behavioural data capture have existed as disconnected processes. This fragmentation slows decision-making and increases costs — forcing retailers and agencies to work across multiple platforms that don’t talk to each other.

From static testing to smart, connected insight

The article, “Static to Smart: How Integrated Planogram and Survey Tools Are Redefining Retail Research,” explores how Buzz 3D bridges these silos with a single, ultra-fast integrated workflow. Our system is the only solution that takes a holistic view of the shelf testing process designed to remove the pain which lives between those silos; a pain that’s been there so long, it’s almost become accepted as necessary.

We disagree; it’s why we make shelf testing so easy.