In our last post, we shared the jarring statistic that the UK retail sector’s carbon footprint is equivalent to the output of 47 million cars — more than the total number of cars in the UK!
There’s a huge opportunity to reduce those emissions by making online shopping more appealing to customers that typically prefer to shop in-store.
The key is offering an alternative way of shopping that grants customers the same freedoms of “shopping the full store” in person - offering the same level of basket value to the retailer - that’s more convenient and can be done from anywhere on their own devices.
By encouraging the shift towards online shopping, with none of the penalties that missing out on the in-store experience would normally involve, retailers can reduce the number of individual journeys customers take by car.
Instead, efficient, centralised delivery systems can handle things more sustainably, with a single van able to handle the number of deliveries that would otherwise take several car trips — cutting carbon output.
High quality shopping platforms, like our own interactive 3D planogram service, enhance eCommerce to make it feel like the tried-and-tested, bricks and mortar experience so many retailers have honed over the years, without sacrificing legacy investments in their existing web infrastructure.
This hybrid approach is a win for shoppers, a win for retailers, and ultimately, better for the planet.