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Pricing & Promotions Testing

Test pricing and promotions to drive shopper impact & sales uplift

Simulate
Pricing
Strategies

Test
Promotional
Displays

Understand
Response
Drivers

The Problem

In-market testing can deliver valuable, real-world insight but it’s a high-risk strategy. Physical changes require significant investment, and results from one store don’t always translate to others.

An underperforming setup means lost revenue and, more importantly, lost customer goodwill. Even worse, a store setup that looks promising locally can lead to a costly national rollout that fails to replicate the success. Conversely, one that’s abandoned after performing poorly in the test-store could have been a winner in others. (Retailers are big on FOMO.)

The problem is, without pre-testing, you’re relying on assumptions, and a wrong assumption based on skewed data can erode margins fast.

The Solution

Fortunately, there’s a way to avoid the pain, risk, and anxiety of physical testing - go virtual. By simulating multiple shelf setups across geographic regions before committing a single change in-store, you can test quickly, cost-effectively, and with accurate, repeatable results.

Buzz 3D lets you model price points, pack sizes, and promotional tactics on shelves of various styles, lengths, and heights - all rendered with lifelike realism and fully interactive. Shoppers can browse, pick up products, and add them to a basket just as they would in a physical store. Capture reactions, compare versions side by side, and optimise your approach before rollout, giving you the confidence that your intended audience will welcome your concepts.

Core Benefits

  • Build and launch tests fast - no physical store changes required

  • Test pricing sensitivity without market risk (with promo-coloured price tags & “old price” strike-throughs)

  • Compare pricing and promotional performance by product, segment, or shopper group

  • Track engagement, selection, and conversion behaviour for each variant

  • Run A/B/C tests across multiple price points, pack sizes, or promotional formats

  • Identify the offers and designs that perform best for different shopper segments

Use Cases

  • Introduce new pricing tiers with measurable shopper response

  • Test value packs and multi-buy offers before launch

  • Evaluate promotion compliance and effectiveness across locations

  • Optimise shelf promotions for maximum impact across channels

  • Trial limited-time offers or seasonal promotions without market risk (highlighted promo pricing on tags)

  • Compare regional or demographic-specific price strategies before rollout

Conclusion

Buzz 3D provides a virtual solution for testing pricing and promotional strategies with real shoppers quickly, cost-effectively, and without the risks of in-store trials. No guesswork. No wasted spend. Just shopper-validated results you can roll out with confidence.

Now see it in action with our free demo - just mousewheel / pinch to zoom, drag to pan your view, tap a product to select, or the cart button to view what you’ve added, then go through checkout to see your metrics.

Talk About Pricing & Promotions?

Let’s discuss testing your pricing strategies and promotions to find the offers that resonate most with your shoppers.

FAQs

  • A planogram is a visual diagram used in retail to guide store managers on exactly where to place products on the shelf. Getting a planogram wrong can lead to poor sales and wasted shelf space, so it’s vital to validate new layouts before rolling them out. Planogram testing connects a proposed shelf layout to a live survey, allowing feedback from large numbers of real shoppers. This helps retailers optimise layouts, improve product visibility, and avoid costly mistakes. Buzz 3D’s interactive planogram technology goes further by letting respondents shop directly from the virtual shelf, boosting engagement and delivering results that more closely match real-world shopper behaviour.

  • Getting a shelf layout wrong in one store can cause lost sales, reduced revenue, and wasted stock. Multiply that across dozens or hundreds of stores, and the financial impact becomes huge. Planogram testing eliminates this risk by providing a safe, cost-effective, and flexible way to trial different shelf layouts before rolling them out. Retailers can test multiple planograms, compare shopper responses, and choose the highest-performing design, optimising product visibility and boosting sales before making costly in-store changes.

  • Planogram testing can be launched quickly — in many cases, the interactive planogram can be built in minutes, depending on the quality and completeness of the data provided. Once created, it’s published to our secure servers and ready to embed directly into your survey platform. You can run the test for as long as needed to reach your target respondent quota. As soon as the study closes, you’ll receive complete, ready-to-analyse data, giving you actionable insights in days rather than weeks.

  • The cost of planogram testing with Buzz 3D starts at £500 per shelf, with a minimum order of 5 shelves (£2,500 total). For higher volumes, we offer additional per-shelf discounts, making large-scale testing even more cost-effective. By validating shelf layouts before they go in-store, planogram testing can quickly pay for itself through improved product visibility, higher sales, and reduced waste.

  • Planogram testing with Buzz 3D captures a detailed set of shopper behaviour metrics and product interaction data, including:

    Session details: User ID, study name, shelf type (shopping session or findability), scenario number (for tracking multiple sessions per respondent), date and time.

    Product Interaction: Add-to-cart status, pick-up order, product descriptions, EAN, dwell time and respondent ID.

    All results are compiled into a summary sheet for quick, easy analysis. This level of detail helps you understand not just what shoppers buy, but how they navigate and interact with your shelves - giving you actionable insights to optimise layout, product placement, and pricing.

  • The maximum shelf length we can support in planogram testing is 11 metres (around 36 feet). This is more than enough for most retail planograms, allowing you to test anything from a single bay to a full aisle. For unique projects with longer aisles, please get in touch to see how we can support extended shelf lengths.

  • Yes. As part of planogram testing, you can run product findability tests by instructing respondents to locate specific items on the shelf. This allows you to measure how easily shoppers can spot key products, test the effectiveness of packaging, and compare different shelf layouts for visibility. The results help you optimise product placement and ensure priority lines stand out in real-world retail settings.

  • Yes. Our interactive planogram testing includes a fully interactive shelf where respondents can:

    • Zoom in or out

    • Pan around the display

    • View realistic price tags

    • Select products

    • Add or remove items from their basket

    Every interaction is tracked, from basket changes to dwell time, ensuring Buzz 3D captures natural shopper behaviour with exceptional accuracy.

    This rich behavioural data ensures your shelf layouts are tested in a way that closely mirrors real-world retail shopping.

  • Yes. Our interactive planogram testing supports realistic price tags that display list price, sale price, and a detailed product description. This ensures respondents see the same pricing cues they would in-store, allowing you to test how pricing strategies, promotions, and product information impact shopper choices.

  • Absolutely. Simulating a real-world virtual shelf and capturing how consumers interact with the products on it is a core feature of our interactive planogram testing. Respondents can pick up products, add them to their basket, and even remove items at any time during their session, just as they would in-store. This realistic interaction helps ensure the results closely reflect genuine shopper behaviour.

  • Because Buzz 3D’s planogram testing solution is a lightweight, web-based technology, we can support hundreds of respondents in a single study without performance issues. For most clients, a sample size of around 100–150 respondents per planogram provides enough data for reliable results while allowing for outliers. Larger studies are also supported for projects that require additional statistical confidence.

  • Respondent revisits are included in the initial cost of our planogram testing. Participants can be sent back to the same shelf as many times as needed, with every interaction recorded. Each revisit is timestamped and logged, allowing you to track behavioural changes over time and compare results across different viewing scenarios, all delivered in a single, easy-to-analyse dataset at the end of the study.

  • Buzz 3D’s planogram testing technology has been trusted by some of the world’s largest brands, consistently correlating with their historical sales data. Independent academic studies conducted years ago (using earlier, less advanced shelf simulation tools) demonstrated a 92% alignment between online shelf testing and real-world shopper behaviour. These findings remain highly relevant today, and Buzz 3D’s advanced, automated platform builds on this foundation by producing shelves faster, more cost-effectively, and with less human intervention than any other solution on the market.

  • For ad hoc clients purchasing our minimum 5-shelf planogram testing package, we provide ready-to-use generic templates. Subscription clients who purchase larger volume packages receive additional benefits, including:

    Automated template population from existing planogram back-end systems

    Access to our live, secure drop folder where individual respondent data records are posted in real time

    This real-time data feed enables survey branching as respondents select target products, allowing you to capture richer behavioural insights and adapt the respondent journey dynamically.